Category Archives: News

You like us, you really like us!

FoodProcessing.comWe often read articles in our industry and were pleasantly surprised to see Chico’s Pico on the list of Reader favorites over at To be recognized by our peers means so much to us. So we wanted to says thanks. Below is a snippet from the site…

Food Processing Editors Pick Their Favorite New Food and Beverage Products of 2011

Our favorite products of the year tend to please, calories be damned!

There’s no doubt new products are the lifeblood of the industry, and consumers like to buy them, try them and talk about them. Actually, most people consider themselves experts on the subject and happily share their views with anyone who will listen.

Read more in this article:

Readers chime in

We wanted to let the readers of in on the fun too. We asked in an online poll what your favorite products of 2011 were. Here are the answers:

Craisins® Original Dried Cranberries
Fun da-Middles
Perri Perri Chicken Sub
Jack Daniels Honey Whiskey
Bagel thins, Thomas’ pretzel bagels
Snickers Squares

Chicos Pico is honored to be mentioned amongst the others on that list. So thanks to the readers of for voting for us in the online poll!

Chico’s Pico in Sports Illustrated

Beimel Sports Illustrated

(click to enlarge)

It seems like just yesterday that we saw our name in Sports Illustrated magazine. Here’s a photo of the page where Joe Beimel gave us our first nationwide shout out. Back when the issue first dropped we were thrilled that he liked our salsa. Today we can hardly believe that he’s now part of the Chico Posse and working with us to help spread the Chico love to clubhouses across the nation.

Thanks Joe!

Toby Hall, Joe Beimel reunited!

Chicospico is proud to announce 2 new deputies that will be covering the Chico Sports Services division. Toby Hall and Joe Beimel. Combined, the two have been in Major League sports for over 10 yrs and will now handle all stadium and clubhouse accounts. Former teammates with the Tampa Bay Devil Rays, they now meet again and join forces on the Chico’s Pico team to help tacos and snacks around the U.S have the best fresh salsa possible. Check out the Contact Us page for how you can get involved.

Brand new web site, same great salsa!

Kick up your chipsHey there Chico fans! Thanks for checking out the new site. The new format will make it easier for us to keep you updated on all the exciting things we have planned for ChicosPico Salsa. So check out the Find Us page, go grab a tub of salsa and “kick up your chips” as you check us out!

Thanks, Chico

Where’s the Chico?

We have received numerous requests from our faithful Chico fans asking “Where’s the Chico?”  As you know, Sprouts and Henry’s Farmers Markets have merged to become one great store and now have over 100 stores carrying Chicospico Salsa. As part of the process they have moved Chicospico salsa to the “Deli Side” of their stores with all the other salsa campers.  Thanks again for thinking of us! We’ll keep those Chico salsa barrels heading your way!